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Are these the seven steps to an unlimited marketing budget?
istock_thinkstockIs your mindset holding back your marketing?Many business owners have three flawed beliefs that keep them from successful marketing:Marketing is a big cost.We should market to as many...
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How to interview: Five tips for finding sales champions
Mehmet_Ozkanoglu_iStock_ThinkstockAccording to latest research from Caliper Corp, 55% of the sales workforce lack the qualities required to succeed. So, as a business owner or manager, how do you find...
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How to qualify a lead in a 10-minute phone call
79% of marketing leads never convert into sales, according to MarketingSherpa. So how can you qualify a lead quickly and efficiently in order to avoid wasting their time and yours?Here's a systematic...
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Six marketing lessons from Santa Claus
One of the most effective ways of learning is to mimic the best, and when it comes to marketing, nobody has things sewn up quite like the big man.So how does Santa Claus do it? Lesson 1: Keep your...
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An eight-step process to systemise turning customers into raving fans
Many business owners believe that their superstar sales person or their own sales skills are the key drivers of their sales. But in reality your best salesforce is your customers, who have gained...
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